The purchasing habits of millennials is a puzzle many brands, businesses, and retailers are desperate to understand. Currently accounting for 21-26 percent of the population, millennials are responsible for approximately 33-35 percent of retail spending. They represent a massive segment of the economy, and they are notoriously difficult to market to with traditional means. As they are incredibly tech savvy shoppers that look to connect with brands through technology and social media in a personal way, nurturing and retaining millennial consumers requires a much higher level of customer tracking and interaction than previous generations.
Whether you are just starting out or looking to expand your reach, customer retention is a crucial part of making sure that you achieve sustainable success. It’s easy to focus on gaining new customers, especially when you are just beginning to market your brand. But if these customers don’t stay with your company for long, you won’t have gained much.
Trying to generate leads digitally can be a complicated process. You need outlets like social networks or digital ads to promote your content, but that content generally only sends your audience to your landing page – where your users can sign up and become leads.
Those additional steps often mean that some of your potential leads drop off somewhere in the process, losing you potential leads. So here’s an online marketing idea for your small business: bypass your landing page, and generate leads straight from your social efforts.
Yesterday we discussed how important your landing pages are for lead generation. But of course, generating leads will be difficult to impossible if your visitors never find your landing pages to begin with. So today’s post about best practices for capturing leads on your website will focus on getting them there. Here’s what you should keep in mind about your call to action buttons.
As we’ve covered extensively on this blog in the past, lead nurturing is crucial in any digital marketing efforts. Once you get your prospects into your database as leads, you need to nudge them slowly toward the sale in an effective, non-pushy way to maximize your chances of turning them into customers.
Most inbound marketers separate this funneling process into three steps: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). Today, we will consider how you should communicate when your leads are new in your database and have not yet heard much from you. Keep reading to learn 4 lead nurturing TOFU best practices, and how CRM software can help accomplish them.
Your ads are running correctly and your click-through rate is high. However, your conversion rate may falter if you do not have the proper customer management strategies in place once your potential buyers get to you. Here are a few of the top recent strategies / best practices for maximizing conversion on your website from Fortune 500 companies.