While more businesses are now pushing towards achieving bigger sales targets, very few of them are able to see actual results.
They tend to overlook a crucial aspect: sales productivity.
The productivity of sales representatives has a significant role to play in the success of any enterprise, regardless of its size or industry type. It determines how quickly the sales team is able to produce results and how satisfactory these results are. (more…)
When working with a large territory, especially ones that have many smaller customers, tracking your opportunities can be tricky. Balancing the time spent on following-up on opportunities with the time spent acquiring new business is difficult for even the most experienced sales professional.
The central goal of all salespeople is to close more deals and acquire more profitable business. To that end, it is essential to manage your sales opportunities in the best way to achieve the desired result.
Tracking your sales efforts is a necessary step in the overall process. What are some sales tracking techniques that represent best practices for small businesses? Here are seven essential tips for sales tracking:
Your customer relationship management (CRM) platform may be your solution for marketing automation, but are you fully leveraging the tracking and team management capabilities of your software? In addition to helping you engage with prospects, organize contact information and manage email marketing, your CRM can help you manage and monitor your sales force.
Here are three of the most useful CRM features for tracking sales metrics and holding your team accountable:
Your contacts are organized, now how do you market to them? This is a very good question, and there is an even better answer, invest in CRM software that has a fully integrated Email Marketing module. CRM stands for customer relationship management. While this software excels at tracking and archiving all customer and contact interactions, so that you are provided with a comprehensive overview of your relationship and history with each customer, it also does so much more. CRM can help you drive sales and increase the potency of your email marketing campaigns. Let’s see how.
Small businesses usually don’t have nearly as much bureaucracy as giant companies, and this is often a good thing. However, it also means that you and your employees can end up overwhelmed by trying to keep track of things that would normally be spread across several divisions. This leads to lost sales and missed opportunities as important contacts get lost in the shuffle.
Fortunately, there are ways to take control of the information that needs to flow into and throughout your business. Here are some sales tracking best practices for small businesses that will help you find out where leads are coming from and keep track of them throughout the sales cycle.