How do you communicate with current and future customers? No matter your industry, email is probably a core part of the equation. In fact, even in the face of newer alternatives, it has consistently been found to be the most popular form of digital communication across the globe.
If you’re a regular reader of this blog, you’ve seen our posts on the advantages of sales automation for your small business. And understandably, most of them focus on turning your leads into customers. But if you think that’s where the capabilities of marketing and sales automation end, think again. It’s not just a tool for increasing your customers. Instead, it can also be an invaluable help in increasing your customer loyalty.
The real value of your business lies largely in the health and profitability of your sales pipeline. After all, the most wonderful product in the world will sit on a shelf collecting dust if it is not marketed effectively. Today’s global marketplace allows very little leeway for ineffective sales strategies. That being the case, what can you do to keep your product in the forefront of the minds of your customers? How can you ensure that your marketing message is on-point and that no sales opportunity falls through the proverbial tracks?
For years, we’ve offered our customers the ability to connect their existing webforms to their BigContacts account. While our webform connector allows for a great deal of customization, it requires that you know someone with a basic knowledge of HTML. They insert some HTML code into your webform and use a special webform URL and key to automatically create a new contact record and load all sorts of information that you are capturing on your webform on your website. In addition to loading all this information, you have several other options to automate your process.
- You can choose to have BigContacts instantly assign a task and email to followup on the new lead
- You can choose to have BigContacts automatically create a new sales opportunity to put them in sales pipeline as a new lead
- Finally, you can choose to have BigContacts automatically generate a single email reply or an entire series of emails to be sent to this new lead
All of this is amazing stuff and can do great things in helping to automate parts of your business, but may be more than some need and for others may be a challenge if they don’t have access to someone that knows HTML. We’ve partnered with 123FormBuilder to allow anyone to easily create and embed a webform, survey, order form etc directly into your website or even your email signature to easily capture and load leads into your BigContacts account.
Thoughts and opinions about the use of marketing automation are varied, and run the gamut between “It’s the best thing since sliced bread!” to “It’s just glorified spam.” If you are contemplating if or how to use marketing automation as part of your comprehensive marketing strategy, it is essential to learn the truth about this tool.
Your contacts are organized, now how do you market to them? This is a very good question, and there is an even better answer, invest in CRM software that has a fully integrated Email Marketing module. CRM stands for customer relationship management. While this software excels at tracking and archiving all customer and contact interactions, so that you are provided with a comprehensive overview of your relationship and history with each customer, it also does so much more. CRM can help you drive sales and increase the potency of your email marketing campaigns. Let’s see how.