Recent Articles

“Marketing Automation” with CRM Software

“Marketing Automation” with CRM Software

Many successful businesses would tell you that using “Marketing Automation” with CRM Software is almost like magic.  Remember growing up as a child you learned to “say the magic word,” which resulted in your response with “please” being rewarded with something or another. And, the importance of sending out a thank-you note to Aunt Mary for the birthday gift, and when you were older, encouraged to send out a thank-you note to the prospective employer for granting you an interview.

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Your Contacts are Organized, now how do you Market to them?

Your Contacts are Organized, now how do you Market to them?

Your contacts are organized, now how do you market to them? This is a very good question, and there is an even better answer, invest in CRM software that has a fully integrated Email Marketing module. CRM stands for customer relationship management. While this software excels at tracking and archiving all customer and contact interactions, so that you are provided with a comprehensive overview of your relationship and history with each customer, it also does so much more.  CRM can help you drive sales and increase the potency of your email marketing campaigns. Let’s see how.

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Sales Automation Can Increase Repeat Customers For Small Business

Sales Automation Can Increase Repeat Customers For Small Business

If you’re a regular reader of this blog, you’ve seen our posts on the advantages of sales automation for your small business. And understandably, most of them focus on turning your leads into customers. But if you think that’s where the capabilities of marketing and sales automation end, think again. It’s not just a tool for increasing your customers. Instead, it can also be an invaluable help in increasing your customer loyalty.
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5 Tips for Better Email Drip Marketing Campaigns

5 Tips for Better Email Drip Marketing Campaigns

The real value of your business lies largely in the health and profitability of your sales pipeline. After all, the most wonderful product in the world will sit on a shelf collecting dust if it is not marketed effectively. Today’s global marketplace allows very little leeway for ineffective sales strategies. That being the case, what can you do to keep your product in the forefront of the minds of your customers? How can you ensure that your marketing message is on-point and that no sales opportunity falls through the proverbial tracks?

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