Recent Articles

Customer Retention: 4 Strategies to Stop the Bleeding

Customer Retention: 4 Strategies to Stop the Bleeding

Customer retention is arguably the most important aspect of marketing. If you can’t hold on to your customers, then what’s the point of spending money to find new ones? It’s like adding more water to a bucket that has a hole at the bottom.

You have to get to the solution of the problem. In this case, it means finding out why customers aren’t returning to your business and implementing a corresponding strategy to stop the bleeding. Here are a few ones you can try, depending on your particular problem.

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How Using Marketing Data Can Improve Customer Retention

How Using Marketing Data Can Improve Customer Retention

In too many businesses, information exists in silos. Marketing departments seek to gather as much data as possible to convert members of your target audience into leads. Sales department repeat the process to convince leads that becoming a customer is a great idea. Then, the process starts anew in customer service.

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3 Ways to Improve Customer Retention in the Short-Run and Long-Run

3 Ways to Improve Customer Retention in the Short-Run and Long-Run

Dwindling customer retention numbers represent consequences that no business wants to face. Although customer loyalty is essential for long-term business growth, many companies remain fixated on short-term indicators, like search engine site rankings and domain authorities. While still important, these factors don’t have the same influence on your business’ health like your customer retention does.

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