How the Right Metrics Can Improve Customer Retention

Posted by BigContacts on Thu, January 12, 2017 @ 08:31 AM

We won't deny it: it's tempting to consider the success of your marketing and business success through lenses that focus on customer acquisition. The amount of new customers per month, along with other metrics such as lead conversion rates, gives you a great idea about your growing business and what you can do to accelerate that growth.

Unfortunately, while these metrics are undoubtedly important, they may not be enough if you're looking to accurately estimate the success of your business, for one simple reason: retention. None of them actually measure how easily you keep current customers on board, which is a core component of any business success

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Categories: Customer Retention

How to Improve Customer Retention and Increase Profits

Posted by BigContacts on Wed, January 4, 2017 @ 02:07 PM

A recent Small Business Trends article contains the following statistics in relation to customer retention:

"The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent. 80 percent of your future profits will come from just 20 percent of your existing customers."

The first states that the likelihood of selling to an existing customer is much higher than that of selling to a new customer. Moreover, the majority of your profits will come from those sales. 

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Categories: Customer Retention

Using Voice of Customer to Improve Customers Retention Beats Ordinary Customer Surveys

Posted by BigContacts on Wed, December 28, 2016 @ 11:30 AM


How many times a day when you're online does a site ask you to fill out a customer survey? And how many times do you actually complete it?

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4 Slight Changes to Help You Close More Sales

Posted by BigContacts on Tue, December 27, 2016 @ 04:07 PM

Sometimes you need a completely new strategy to close more sales, and sometimes you just need a few small tweaks. In this blog, we'll go over some simple techniques that can help you increase your conversion rate. 

Timing is everything 

So you've got a new lead. Now what? Experience and studies show that you should strike while the iron's hot. The quicker you contact the prospective customer, the more likely you'll convert them. 

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Categories: Sales

How the Right Language Can Help Your Business Close More Sales

Posted by BigContacts on Wed, December 21, 2016 @ 11:00 AM

Are you looking to turn a greater percentage of your leads into customers? We've discussed the benefits of Customer Relationship Management software as it relates to this goal in detail. However, no technology will impact your close rate if you don't get the message right. In fact, using the right language can make the difference in helping your business close more sales.

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4 Ways Data Can Improve Your Customer Retention

Posted by BigContacts on Wed, December 14, 2016 @ 01:00 PM

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How Combining Email Marketing with Video Can Grow Your Small Business

Posted by BigContacts on Thu, December 8, 2016 @ 08:29 AM

At this point, it's no surprise that email marketing is far from dead. In fact, it remains one of the most effective digital marketing strategies available. Industries from B2B to consumer-focused continue to use the channel to promote their brand, nurture leads, and enhance customer loyalty.

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Categories: Email Marketing

How to Make the Most of your headlines to Optimize Your Email Marketing

Posted by BigContacts on Tue, November 29, 2016 @ 01:08 PM

Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a 'blanket approach'; instead, you have to find the channels that work best for your needs.

A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.

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Categories: Email Marketing

The Right Email Timing Can Help Your Business Close More Sales

Posted by BigContacts on Mon, November 21, 2016 @ 00:06 PM

Regardless of your industry, closing sales opportunities probably is and absolutely should be among your major priorities for your business. If you have contacts in your database, why not do everything you can to make sure they convert to customers?

While the above is a simple fact, it can also be difficult to achieve. Again and again, we hear from small businesses looking for tips and techniques to close more sales. Lead nurturing tends to be an easy answer, but how do you set up your automated nurturing emails to maximize their success? Here's one crucial part: get the timing right.

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Categories: Email Marketing, Sales

5 Ways in Which CRM Software Can Save Small Businesses Time

Posted by BigContacts on Wed, November 2, 2016 @ 02:00 PM

If you plan to keep track of your audience before and after they become customers, a Customer Relationship Management (CRM) system is crucial to keep track of all the data. Unfortunately, many of these CRM systems are expensive and/or difficult to learn, which is why especially small business tend to shy away from them.

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