Ten years ago, if someone told you social media was going to be one of the most powerful communication mediums in the marketplace, you would have laughed. It’s just a short decade later, though, and it often seems as though your company’s entire image lies at the mercy of these internet platforms.
In seconds, a Yelp review or Facebook comment can strip the wind from your sails and send your marketing team into full-fledged damage control mode. However, social media is not your enemy. In fact, if positioned correctly, social media can become your hardest working lead converter.
Here are three ways to utilize social listening to make social media work in your favor:Read More