Every lead you generate can generate revenue for your business, assuming they’re tracked and nurtured correctly. To do so requires the right software and tools to ensure each lead is properly guided towards a conversion. For this reason, businesses should consider CRM software as an important investment to effectively nurture leads and close more sales.
CRM combines tools that enable effective lead generation, management and tracking of new sales opportunities. It’s a powerful solution that automates many processes and eliminates inconsistencies, disorganization, and errors throughout the entire lead life-cycle.
With that said, here is why CRM combined with email marketing is a great way to nurture your leads and increase your conversion rates.