4 Lead Nurturing Tips to Close More Sales

Posted by BigContacts on Tue, February 14, 2017 @ 01:15 PM

Lead nurturing can only get better through a process of trial-and-error. You have to find out what works specifically for your business in order to close more sales. In many ways, it's a process of throwing different things at the wall and seeing what sticks. With that being said, here are a few lead nurturing tips that have been met with success. 

More collaboration 

Lead nurturing requires synergy within a company. You can't advance prospects in the buying process if your sales representatives contradict your marketing campaign. 

Although many businesses are still playing catch up in this respect, we expect the bar to rise even higher. According to this Mashable article, businesses will need to collaborate more to close more sales: 

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5 Ways to Save Time and Money by Implementing CRM software

Posted by BigContacts on Tue, February 7, 2017 @ 02:00 PM

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Categories: CRM

How Well Can You Grow Your Business with Email Marketing?

Posted by BigContacts on Tue, January 31, 2017 @ 10:28 AM

What are the limitations of email marketing in regard to growing a business? Most business owners and marketers don't understand just how far a newsletter can take you. In this blog, we'll explain how you can grow your company solely with emails: 

Increase customer loyalty

Buying a product online isn't the same as going to a store. Yes, it's more convenient for consumers, but the entire process is lacking a personal element. 

Some businesses don't make up for this in their online marketing campaigns. But, according to a recent Business 2 Community article, you can increase customer loyalty by sending transactional emails after online purchases: 

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How the Right Metrics Can Improve Customer Retention

Posted by BigContacts on Thu, January 12, 2017 @ 08:31 AM

We won't deny it: it's tempting to consider the success of your marketing and business success through lenses that focus on customer acquisition. The amount of new customers per month, along with other metrics such as lead conversion rates, gives you a great idea about your growing business and what you can do to accelerate that growth.

Unfortunately, while these metrics are undoubtedly important, they may not be enough if you're looking to accurately estimate the success of your business, for one simple reason: retention. None of them actually measure how easily you keep current customers on board, which is a core component of any business success

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Categories: Customer Retention

How to Improve Customer Retention and Increase Profits

Posted by BigContacts on Wed, January 4, 2017 @ 02:07 PM

A recent Small Business Trends article contains the following statistics in relation to customer retention:

"The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent. 80 percent of your future profits will come from just 20 percent of your existing customers."

The first states that the likelihood of selling to an existing customer is much higher than that of selling to a new customer. Moreover, the majority of your profits will come from those sales. 

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Categories: Customer Retention

Using Voice of Customer to Improve Customers Retention Beats Ordinary Customer Surveys

Posted by BigContacts on Wed, December 28, 2016 @ 11:30 AM


How many times a day when you're online does a site ask you to fill out a customer survey? And how many times do you actually complete it?

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4 Slight Changes to Help You Close More Sales

Posted by BigContacts on Tue, December 27, 2016 @ 04:07 PM

Sometimes you need a completely new strategy to close more sales, and sometimes you just need a few small tweaks. In this blog, we'll go over some simple techniques that can help you increase your conversion rate. 

Timing is everything 

So you've got a new lead. Now what? Experience and studies show that you should strike while the iron's hot. The quicker you contact the prospective customer, the more likely you'll convert them. 

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Categories: Sales

How the Right Language Can Help Your Business Close More Sales

Posted by BigContacts on Wed, December 21, 2016 @ 11:00 AM

Are you looking to turn a greater percentage of your leads into customers? We've discussed the benefits of Customer Relationship Management software as it relates to this goal in detail. However, no technology will impact your close rate if you don't get the message right. In fact, using the right language can make the difference in helping your business close more sales.

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4 Ways Data Can Improve Your Customer Retention

Posted by BigContacts on Wed, December 14, 2016 @ 01:00 PM

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How Combining Email Marketing with Video Can Grow Your Small Business

Posted by BigContacts on Thu, December 8, 2016 @ 08:29 AM

At this point, it's no surprise that email marketing is far from dead. In fact, it remains one of the most effective digital marketing strategies available. Industries from B2B to consumer-focused continue to use the channel to promote their brand, nurture leads, and enhance customer loyalty.

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Categories: Email Marketing