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How to Skip the Common Email Marketing Roadblocks

Posted by BigContacts on Tue, July 19, 2016 @ 01:38 PM

Email marketing is one of the most useful tools for small businesses. For a relatively low cost, you can send personalized emails to subscribers and keep them engaged with your brand. Despite this, many businesses struggle with email marketing because they don't know how to write, design, or send emails out correctly. Here are a few tips to fix the most common mistakes we see:  

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5 Email Marketing Tips to Retain Customers with CRM

Posted by BigContacts on Wed, July 13, 2016 @ 02:09 PM

Effective email marketing not only converts your prospects to customers… it helps to retain and maintain your customer base so they keep coming back to you for more.  It is much easier (and takes less work) to retain a current client than it is marketing for a new one.  They’ve purchased your product or service, so they already know, like, and trust you.  The key here is to continue building relationships with your customer list and create a WOW factor to convert them into loyal fans of your brand.

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Categories: Email Marketing

4 CRM Metrics Can Help Your Business Close More Sales

Posted by BigContacts on Thu, July 7, 2016 @ 04:00 PM

Ultimately, the goal of any business is to attract and retain customers. Closing sales is a crucial part of that; if you get members of your target audience into your sales pipeline, but they never end up becoming customers, your efforts will be wasted. CRM software can help your business close more sales, but only if you know just what metrics matter in measuring your success. Here are 4 metrics to pay attention to as you optimize your sales process.

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Categories: Sales, Sales Management

CRM Improves Customer Retention by Creating Brand Evangelists

Posted by BigContacts on Wed, June 29, 2016 @ 02:10 PM

For many marketers, brand evangelists are the ultimate goal. Getting a member of your target audience to not only become a customer, but get so enthusiastic that they begin to share their experience with their peers significantly enhances your reputation and exposure, without any additional money needed.

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Categories: Customer Retention

5 Tips to Grow Your Business with Email Marketing

Posted by BigContacts on Thu, June 23, 2016 @ 01:30 PM

Thanks to cost effectiveness and an increasingly positive ROI, email marketing can be exceedingly successful in growing your small business. But of course, simply starting to send out emails to a list of potential customers is not enough to take full advantage of this medium. To truly succeed in the medium, consider these five optimization tips. 

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Categories: Email Marketing, Best Practices

9 Tips for Writing Amazing Email Subject Lines

Posted by BigContacts on Sat, June 18, 2016 @ 09:00 AM

Our culture has developed a strong resistance to any subject line that feels spammy, seems pointless and vague, or doesn’t tie directly to a key benefit that will make our lives better. This is why the success of your email campaign relies largely on your subject line.With that urgency in mind, keep this cheat sheet of nine points handy next time you write a subject line:

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Categories: Email Marketing, Best Practices

BigContacts Offers Two-Way “Contact” Sync With Office 365 Outlook.com

Posted by BigContacts on Mon, June 6, 2016 @ 08:40 AM

Today, we’re happy to announce that through our partnership with Piesync we now offer two-contact synchronization between BigContacts and Office 365 Outlook.com.  This connector will enable all BigContacts users to keep your contacts up-to-date in real-time. Below is an excerpt from a press release that outlines some of the benefits from this new synchronization.  We hope you find this latest addition to be useful in your business.

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Categories: Announcements, 3rd party Integrations

How a CRM Lead Nurturing Campaign Can Save You Time

Posted by BigContacts on Tue, May 31, 2016 @ 11:00 AM

Small businesses are always in a time crunch. It's difficult to find designated times for sales and marketing efforts on a small budget and a small staff, which is why - regrettably - both areas tend to get neglected. But without a focus on sales and marketing, your business can not sustain growth. How do you reconcile this problem? Customer Relationship Management (CRM) software can help.

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Categories: Lead Generation

Starting Early: How Message Consistency Can Help You Close More Sales

Posted by BigContacts on Tue, May 24, 2016 @ 02:53 PM

Every business wants to maximize its sales process. But in reality, that's often easier said than done. By the time your sales department picks up the phone and calls a lead, their decision on whether or not to become a customer has probably already been made..

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Categories: Email Marketing

Email Marketing Best Practices for Real Estate Agents

Posted by BigContacts on Tue, May 24, 2016 @ 01:29 PM


If you’re not already using email marketing for lead generation, you should be.
A survey conducted by Adobe has found that “On average, survey respondents report using email six hours a day, or 30+ hours a week.” With the plethora of multi-media channels vying for consumer attention, email is the only channel that singularly captures so much of their time. 

But this doesn’t mean acquiring a list of 4000+ addresses and blasting off indiscriminate emails. That, my friends, is spam and it doesn’t work. Even if you get past the increasingly sophisticated email client spam filters, you won’t get past the mental spam filter. “As a culture we’re so fed up with being spammed by email,” says Managing Partner Victor Menasce from US Real Estate Partners “The key to getting past the filter is to gain trust.”

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Categories: Email Marketing