If you’re not already using email marketing for lead generation, you should be. A survey conducted by Adobe has found that “On average, survey respondents report using email six hours a day, or 30+ hours a week.” With the plethora of multi-media channels vying for consumer attention, email is the only channel that singularly captures so much of their time.
But this doesn’t mean acquiring a list of 4000+ addresses and blasting off indiscriminate emails. That, my friends, is spam and it doesn’t work. Even if you get past the increasingly sophisticated email client spam filters, you won’t get past the mental spam filter. “As a culture we’re so fed up with being spammed by email,” says Managing Partner Victor Menasce from US Real Estate Partners “The key to getting past the filter is to gain trust.”