Sending emails is easy, but nurturing leads is hard. Interest wanes, attention scatters, and competition stalks your prize. The sharks of the marketing game may bring in the bounty, but it takes a hen to hatch a lead.
A marketer’s job is to transform fleeting curiosity into satisfied interest that makes a person buy. Email marketing does it with scale, delivering relevant content in a timely, yet non-invasive manner. But how do you engage with thousands of leads at different stages of the buying cycle?Read More