The Importance of Personality in CRM Marketing Automation

Posted by BigContacts on Fri, July 31, 2015 @ 02:00 PM

If you've been following our blog, you've heard this by now: marketing automation is a great tool to help promote your business, and Customer Relationship Management (CRM) software like ours helps you get your marketing automation efforts on the right track. But in reality, it needs to do more than that. Marketing automation with CRM software is about more than just automating your marketing efforts; in order to be truly effective, it has to convey your brand personality as well.

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Email Marketing with CRM Software - Content That Truly Engages

Posted by BigContacts on Thu, July 30, 2015 @ 02:00 PM

"Make it relevant." This standard mantra is the advice given to anyone crafting an email marketing campaign with CRM software. While this is good advice and widely accepted as being important when writing email content, there is often a disconnect between acknowledging the need for relevant content and the actual creation of it. Exactly what is it that makes content relevant?

The answer is literally as varied as your prospective audience. What is relevant to one consumer may be totally irrelevant to another. As it is generally not possible to customize completely different content for each potential lead or existing customer, what are some basic strategies to keep content relevant?

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Managing Sales Opportunities with CRM Software for Maximum ROI

Posted by BigContacts on Wed, July 29, 2015 @ 02:00 PM

When you think of lead nurturing and managing sales opportunities with CRM software, it is likely that the first thing that comes to mind is new client acquisition. This is reasonable, as marketing initiatives are mainly targeted to new sales leads. Your sales department craves un-worked qualified leads and is interested in the excitement of the unexplored territory of a new, ready-to-close client.

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How Lead Scoring Can Turn Your CRM Software Into an ROI Machine

Posted by BigContacts on Tue, July 28, 2015 @ 02:00 PM

Why should you use customer relationship management (CRM) software? As you might expect, we love answering this question - and there are many potential answers. CRM Software helps organize and simplify your marketing efforts, while allowing for more effective and satisfactory customer service. But above all, the ROI from using CRM Software is indisputable.

A recent study by Salesforce found that CRM software, on average, increases sales by 29 percent. Even more impressive is the fact that marketers using CRM get a return of $5.60 on every $1 spent on the software. If you're counting at home, that's a 560 percent return on investment. Clearly, using a CRM software is worth the money.

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5 Ways to Automate Sales Communication throughout the Customer Lifecycle

Posted by BigContacts on Mon, July 27, 2015 @ 02:00 PM

Your customers' lifecycle is vital to understanding and communicating with them. The customer lifecycle has been covered in our 3-Act Guide and includes every activity you take from the moment you interact with a prospect until you get referrals from a satisfied client. With proper planning and system management, sales automation through CRM Software gives your business the tools to meet your client's needs, delight them and build a growing fan-base of dedicated customers. 

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Email Marketing with CRM Software-Relevant Content That Truly Engages

Posted by BigContacts on Thu, July 23, 2015 @ 02:00 PM

"Make it relevant." This standard mantra is the advice given to anyone crafting an email marketing campaign with CRM software. While this is good advice and widely accepted as being important when writing email content, there is often a disconnect between acknowledging the need for relevant content and the actual creation of it. Exactly what is it that makes content relevant?

The answer is literally as varied as your prospective audience. What is relevant to one consumer may be totally irrelevant to another. As it is generally not possible to customize completely different content for each potential lead or existing customer, what are some basic strategies to keep content relevant?

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A/B Test Your Email Marketing with CRM Software

Posted by BigContacts on Wed, July 22, 2015 @ 01:30 PM


As a digital marketer, you're likely aware of a simple truth: your strategies and tactics always have room for improvement. Whether you post on social media, send emails to your leads or write blog posts, you should always strive to make your efforts just a little more efficient, effective and successful. That's why A/B testing has gained such prominence among digital marketers in recent years. And here's the great news: the practice can significantly improve your A/B testing through CRM software can significantly improve your email marketing.

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Complete Customer Lifecycle Lead Nurturing with CRM Software

Posted by BigContacts on Tue, July 21, 2015 @ 02:00 PM

The goal of your marketing and sales teams is to generate and cultivate leads. It sounds simple, but any marketing expert will tell you that it is actually a rather complex task. Putting out relevant and engaging content across all customer touch points requires a keen eye to detail, an enthusiastic and energetic nature, a copious amount of creativity, and more than a little luck.

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Marketing and Sales-Optimizing Communication with CRM Software

Posted by BigContacts on Fri, July 17, 2015 @ 01:00 PM

While it is customary to think of marketing or sales automation with CRM software as a method of communicating your company's message to potential and existing clients in a systematic way, proper utilization of CRM software can also serve as a bridge between your marketing and sales department. Why is this a good thing?

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Trigger Happy - Creating Targeted Programs with CRM Software

Posted by BigContacts on Thu, July 16, 2015 @ 02:30 PM

 

An essential component of lead management and CRM Software is its ability to customize your marketing message for each consumer who interacts with you at any touch point. It is no longer acceptable to simply center communication with leads around your product release calendar. As consumers become more and more immersed in the digital culture, paradoxically they expect a more personal customer experience. Consumer awareness of technologies available to capture information unique to them makes it imperative for a company to design marketing campaigns to more closely align with consumer expectations.

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