5 Tips for Keeping Your Customers Engaged (And Re-engaging Old Ones)

Posted by Bob Walton on Thu, October 23, 2014 @ 08:00 AM



It’s ironic. Companies invest significant amounts of time and money into engaging and winning new customers and, all the while, ignore a readily available goldmine under their feet. This treasure trove can make their lives easier, add to their bottom line and is potentially even more lucrative than first-time buyers.

So, what is this veritable reserve of riches? Your previous buyers.

Many businesses are so preoccupied with the hunt for new customers, they fail to provide the right sort of TLC to customers who have already purchased. The thing is, you’ve already done the heavy lifting to make the first sale and, if you delivered as promised, then you’ve already inspired trust. According to Forbes, by providing great post-sale service and continuously reminding them of the reason they chose you to begin with, you greatly increase your chance of making repeat sales.

So how exactly do you pave the way to future sales from your existing customers?

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Categories: CRM

3 Ways You Can Use Social Listening to Your Advantage

Posted by Bob Walton on Tue, October 21, 2014 @ 08:00 AM



Ten years ago, if someone told you social media was going to be one of the most powerful communication mediums in the marketplace, you would have laughed. It’s just a short decade later, though, and it often seems as though your company’s entire image lies at the mercy of these internet platforms.

In seconds, a Yelp review or Facebook comment can strip the wind from your sails and send your marketing team into full-fledged damage control mode. However, social media is not your enemy. In fact, if positioned correctly, social media can become your hardest working lead converter.

Here are three ways to utilize social listening to make social media work in your favor:

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Categories: Social Media, CRM

Win More Sales With CRM Software For Small Businesses

Posted by Bob Walton on Thu, October 16, 2014 @ 09:00 AM



Let’s face it: Your sales team needs every advantage it can get. The more your reps increase customer engagement and retention, the more sales you’ll enjoy. More sales means greater revenue for your business. Greater revenue means bigger paychecks for your team. Everyone’s happy.

However, all too often, companies miss loads of sales opportunities without even realizing. Teams become so focused on the mound of work on their plate, other opportunities slip through the cracks. So, how do you make sure you’re taking advantage of every opportunity?

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Categories: CRM, small business CRM

5 Tips for Better Sales Pitches: Start by Choosing the Right CRM

Posted by Bob Walton on Tue, October 14, 2014 @ 01:00 PM



The sales pitch, as we know it, has died.

That’s not to say sales pitches are no longer relevant. In fact, crafting the perfect pitch is more important than ever. However, the idea of tossing a proposal at a potential customer and hoping it sticks is no longer effective. Today, the sales pitch is a two-way conversation and, more often than not, your new lead comes to the table already armed with an arsenal of questions and concerns they’ve gathered from hours of preliminary research. You need to be prepared to play ball.

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Categories: CRM

How do I Choose the Best CRM for My Business?

Posted by Bob Walton on Thu, October 9, 2014 @ 02:00 PM


Regardless of your industry, running a small business means donning several hats simultaneously. One moment you’re entertaining a potential new customer, another moment you’re managing the books and, somehow, you’re supposed to find time to craft and deploy marketing messages as well as supervise your sales team. Your ever-growing to-do list demands a lot of attention and, unfortunately, organization often falls to the wayside.

Choosing the best and most efficient CRM solution for your company can seem like just another time-consuming task but, if you choose wisely, this product will eliminate plenty of headaches and simplify your daily routine.

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Categories: Mobile CRM, Web Based CRM Software, CRM

BigContacts Improves Productivity with TeamChat

Posted by Bob Walton on Thu, September 11, 2014 @ 10:46 AM

BigContacts just added another free tool to help teams to more work more efficiently and more easily collaborate.  Allow me to introduce you to “TeamChat”!

TeamChat is our latest productivity/collaboration tool. TeamChat is a built-in instant messaging tool that will allow you to see which of your team members are currently online – allowing you to instantly communicate with one or even all of your team members without leaving your BigContacts account.  Instant messaging, or “IM” as it’s commonly referred to, is a form of text-based, real-time communication, carried out between two or more people over a digital network.

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Categories: Announcements, Best Practices

Send Calendar Invites from Your BigContacts Calendar

Posted by Bob Walton on Tue, August 12, 2014 @ 03:31 PM

Are you a calendar power user? We have just implemented another great enhancement for you!

Over the past several months we have implemented a number of enhancements to our calendar. These enhancements range from improved day, week and month views, organization of your meetings, tasks and even birthdays, to full synchronization with Outlook and now with Google calendar.

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Categories: Announcements, Best Practices

New CRM Dashboard Helps You See the BIG Picture

Posted by Bob Walton on Tue, July 15, 2014 @ 09:48 AM

To do your job well, you need the right information at the right time.

BigContacts now brings your business and its data together in one intuitive dashboard. With the BigContacts System Dashboard you can now see key information about your business – all in one place.

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Categories: Announcements, Best Practices

NEW CRM Report Tools to Help You Better Manage Your Contacts

Posted by Bob Walton on Fri, July 4, 2014 @ 10:38 AM

BigContacts offers a variety of reporting options to help you more effectively segment your prospects and customers.

It is this flexible and robust reporting that will allow you to easily extract a subset of your contacts and manage them in a variety of ways. For example, you may want to quickly generate a list of all of your “prospects” in the “state of Florida” in the “Healthcare” industry. 

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Categories: Announcements

NEW BigContacts Calendar Helps You Better Manage Your Day

Posted by Bob Walton on Wed, June 18, 2014 @ 03:53 PM

Last week we announced that we now have synchronization with Google calendar. This calendar synchronization comes in addition to the synchronization that we have offered for some time now with Outlook.

As the calendar in BigContacts continues to evolve and become more connected with other systems, we decided it was a good time to implement some internal enhancements to the BigContacts calendar itself.  This blog post will highlight the major improvements that have been made in this latest release.

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Categories: Announcements, Best Practices