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How Combining Email Marketing with Video Can Grow Your Small Business

Posted by BigContacts on Thu, December 8, 2016 @ 08:29 AM

At this point, it's no surprise that email marketing is far from dead. In fact, it remains one of the most effective digital marketing strategies available. Industries from B2B to consumer-focused continue to use the channel to promote their brand, nurture leads, and enhance customer loyalty.

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Categories: Email Marketing

How to Make the Most of your headlines to Optimize Your Email Marketing

Posted by BigContacts on Tue, November 29, 2016 @ 01:08 PM

Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a 'blanket approach'; instead, you have to find the channels that work best for your needs.

A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.

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Categories: Email Marketing

The Right Email Timing Can Help Your Business Close More Sales

Posted by BigContacts on Mon, November 21, 2016 @ 00:06 PM

Regardless of your industry, closing sales opportunities probably is and absolutely should be among your major priorities for your business. If you have contacts in your database, why not do everything you can to make sure they convert to customers?

While the above is a simple fact, it can also be difficult to achieve. Again and again, we hear from small businesses looking for tips and techniques to close more sales. Lead nurturing tends to be an easy answer, but how do you set up your automated nurturing emails to maximize their success? Here's one crucial part: get the timing right.

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Categories: Email Marketing, Sales

5 Ways in Which CRM Software Can Save Small Businesses Time

Posted by BigContacts on Wed, November 2, 2016 @ 02:00 PM

If you plan to keep track of your audience before and after they become customers, a Customer Relationship Management (CRM) system is crucial to keep track of all the data. Unfortunately, many of these CRM systems are expensive and/or difficult to learn, which is why especially small business tend to shy away from them.

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How & Why to Align Your Sales and Marketing Teams

Posted by BigContacts on Wed, October 26, 2016 @ 01:00 PM

Aligning sales and marketing teams has many impacts on a business. In the short-run, it will improve your lead generation and conversion strategies and in the long-run, it will increase the ROIs of your sales and marketing investments. 

What happens when your sales and marketing teams are aligned

The benefits of sales and marketing alignment sound almost too good to be true, but we can assure you that there's no magic at play here. It's just the result of improved communication between two of your most important departments, which happen to be interdependent. 

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3 Essential Rules of Email Marketing for Your New Small Business Startup

Posted by BigContacts on Thu, October 20, 2016 @ 00:36 PM

Email marketing is a vital element to your inbound marketing strategy.  Cultivating your list through nurturing tactics is one of the primary objectives to closing sales and creating loyal customers of your brand.  Email marketing is the bridge that converts leads into revenue.  Its benefits are too great to be ignored.

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3 Steps to Improve Customer Retention

Posted by BigContacts on Fri, October 7, 2016 @ 04:51 PM

Too many businesses approach customer retention with arbitrary efforts. They think that as long as they sell a good product and offer the best possible customer service, they'll automatically build customer retention. 

This just leaves businesses spinning their wheels. For real improvement, you need an actual strategy that goes into specifics. Here's one way to go about improving your customer retention: 

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Categories: Customer Retention

3 Ways to Keep Your Subscribers Engaged with Email Marketing

Posted by BigContacts on Wed, September 28, 2016 @ 11:00 AM

In the long-run, it's difficult to keep subscribers engaged with your email marketing campaign. The consistent factors in successful campaigns are usually high-quality content, segmented email lists, and A/B testing. But if you've already covered the basics and want more from your email marketing efforts, then focus on these aspects:

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Categories: Email Marketing

How CRM Software Can Improve Your Social Media Marketing

Posted by BigContacts on Wed, September 21, 2016 @ 02:00 PM

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Categories: Social Media

Identify and Remove Clogs in Your Sales Pipeline

Posted by BigContacts on Wed, September 14, 2016 @ 01:00 PM

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Categories: Sales