4 Signs That You Should Invest More In Email Marketing

Posted by Bob Walton on Mon, December 22, 2014 @ 09:18 AM


Want to grow your small business? The fastest and most reliable method is through developing solid, trusting customer relationships. Developing solid, trusting relationships means consistently staying in contact.

And consistently staying in contact means using email marketing software that offers automated and intelligent email campaigns. It's your most powerful tool to build relationships and thus grow your business. So is it time for you to take your email marketing to the next level? Here are the signs that it's time to upgrade how you do email marketing — and start automating your email process.

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Categories: Email Marketing

Top small business blogs to follow in 2015

Posted by Bob Walton on Fri, December 19, 2014 @ 07:36 AM


Here's our list of the top small business blogs you'll want to follow in 2015 to get the most useful insights and most entertaining business advice available on the web:

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Categories: Business Management

Don’t Miss The 4 Best Components of Your Web Based CRM Software

Posted by Bob Walton on Thu, December 18, 2014 @ 08:26 AM



No longer do you have to be tied to the office computer to follow up with your customers using an on-site (installed) CRM software. Hosting your system in the cloud (or web based CRM) allows you to access your data and client information anytime, anywhere. Studies have found that this migration has indeed furthered small businesses in the areas of increased sales, improved productivity, and greater customer service ability.

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Categories: Best Practices

9 Statistics That Will Motivate You to Invest in CRM Software

Posted by Bob Walton on Wed, December 17, 2014 @ 08:21 AM



The benefits of a CRM software are immeasurable when you consider the impact it has on your overall customer service experience, marketing, and sales. The challenge, however, comes with deciding whether or not your company will indeed gain value from investing in a customer relationship management system.

As with any ongoing business expenditure, it pays to do your research and get the real facts in numbers.   Here are 9 statistics that will not only show you the figures, but motivate you to invest in a CRM software that will generate improved results for your business.

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Categories: Best Practices

7 Ways CRM Software Helps Organize Your Customer Information

Posted by Bob Walton on Tue, December 16, 2014 @ 08:04 AM


1. Remember everything. Your memory is fallible. Sure, you can probably remember a few of your most frequent customers, but what about those who only need your service once in a while? These are customers at high risk of slipping through the cracks, whose loyalty is not as strong as those customers who see you every week, and who would not think twice about replacing you with another provider.

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Categories: Best Practices

This Most Ignored Feature in Email Marketing Software Costs You Money

Posted by Bob Walton on Mon, December 15, 2014 @ 02:53 PM


Building rapport and connections with your contact list while sharing value is perhaps the most important element of your email marketing software. There is so much power behind your email marketing which essentially affects your bottom line in converting leads into sales. But what if I told you that you may be missing out on a key ingredient in your email campaign…one that perhaps is costing you money?

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3 Ways to Use Your Marketing Automation to Its Fullest

Posted by Bob Walton on Thu, December 11, 2014 @ 10:00 AM

Your marketing automation platform may already be working wonders for your sales force. For instance, your team may be able to reach out to qualified leads at the right time, after they’ve been nurtured using marketing automation features. You may also be able to shorten the sales cycle by providing contacts the content and information they need to guide them through various buying stages. 

A quarter of all B2B Fortune 500 companies use marketing automation for these benefits, but they’re just some of the ways marketing automation technology can help you manage your marketing efforts and equip your sales force for success. Here are three additional ways you can put your marketing automation software to work so you can use the platform to its fullest: 

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Categories: Marketing Software, Sales Team, Marketing Automation

5 Business Tools for a More Efficient Work Day

Posted by Bob Walton on Wed, December 10, 2014 @ 08:18 AM


Getting the most out of your time is critical for meeting deadlines, accomplishing sales goals, and completing projects. It's not enough to just have a checklist of the day’s tasks. With the many distractions that go along with our constant use of technology, having systems in place to keep you on track will help you have more productive work days, and the business a better bottom line.

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How to Use Your CRM to Keep Your Sales Team Accountable

Posted by Bob Walton on Tue, December 9, 2014 @ 08:30 AM



Your customer relationship management (CRM) platform may be your solution for marketing automation, but are you fully leveraging the tracking and team management capabilities of your software? In addition to helping you engage with prospects, organize contact information and manage email marketing, your CRM can help you manage and monitor your sales force.

Here are three of the most useful CRM features for tracking sales metrics and holding your team accountable:

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Categories: CRM, Sales Team

Understanding the Benefits of Small Business CRM from 3 Perspectives

Posted by Bob Walton on Mon, December 8, 2014 @ 01:55 PM


The benefits of small business customer relationship management (CRM) are best understood from three different perspectives: the sales representative's, the client's, and management's. Ultimately, CRM helps businesses deliver cohesive service and support to clients – a good thing for both sales and management.

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