It’s ironic. Companies invest significant amounts of time and money into engaging and winning new customers and, all the while, ignore a readily available goldmine under their feet. This treasure trove can make their lives easier, add to their bottom line and is potentially even more lucrative than first-time buyers.
So, what is this veritable reserve of riches? Your previous buyers.
Many businesses are so preoccupied with the hunt for new customers, they fail to provide the right sort of TLC to customers who have already purchased. The thing is, you’ve already done the heavy lifting to make the first sale and, if you delivered as promised, then you’ve already inspired trust. According to Forbes, by providing great post-sale service and continuously reminding them of the reason they chose you to begin with, you greatly increase your chance of making repeat sales.
So how exactly do you pave the way to future sales from your existing customers?Read More