Lead nurturing can only get better through a process of trial-and-error. You have to find out what works specifically for your business in order to close more sales. In many ways, it's a process of throwing different things at the wall and seeing what sticks. With that being said, here are a few lead nurturing tips that have been met with success.
Lead nurturing requires synergy within a company. You can't advance prospects in the buying process if your sales representatives contradict your marketing campaign.
Although many businesses are still playing catch up in this respect, we expect the bar to rise even higher. According to this Mashable article, businesses will need to collaborate more to close more sales:Read More