5 Tips For Better Lead Nurturing With CRM Software

Posted by BigContacts on Fri, August 28, 2015 @ 01:30 PM

When you have a lead, you want to be sure that you're nurturing it successfully.  It's hard enough to design a marketing strategy that will allow you to give customers all the information they need to decide on your company without giving them too much information and turning them away.  Keeping up with leads in several different stages can be a real challenge.  Lead nurturing with CRM software, however, can make the process easier for you.  

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5 Ways Email Marketing Benefits Your Small Business

Posted by BigContacts on Thu, August 27, 2015 @ 01:00 PM

Should you engage in email marketing? The small answer is "yes." Businesses large and small throughout the world take advantage of the concept, sending almost 100 billion marketing-related emails to their subscribers and customers per year. It's a number that both underlines the value many businesses see in email marketing, and concerns marketers who are looking to avoid the noise. But the reality remains: email marketing is especially valuable for small businesses, in these 5 ways:

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4 Ways to Manage Sales Opportunities with CRM software

Posted by BigContacts on Wed, August 26, 2015 @ 11:33 AM

Would you be shocked if we told you that CRM software can significantly increase the ROI of your marketing and the success of your business? We didn't think so. So instead of yet another post that praises customer relationship management software, we figured we'd give you something that can help your business, today. Here are 4 easy-to-implement ways in which  small businesses can manage sales opportunities with CRM software.

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Implementation Best Practices for Small Business CRM

Posted by BigContacts on Tue, August 25, 2015 @ 02:58 PM

As a business owner, you may be wondering how to utilize a CRM solution to best advantage. Since implementation of contact management software for small business represents an investment of capital as well as time, you want to ensure its success over the long term. To that end, it is important to consider some best practices for CRM implementation and how those practices can be applied by your business.

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Contact management for small business - increasing sales & adding customer 'value.'

Posted by BigContacts on Mon, August 24, 2015 @ 11:40 AM

According to a Forbes overview on CRM, business owners need such software to improve their business processes. In fact, the article refers to a study showing how companies who use the platform to discover sales-revenue opportunities "increase(d) sales by 29%."

However, most CRM software is overly complicated and expensive to implement. Consequently, businesses fallback on their legacy programs, such as Outlook or Excel, to track leads and sales calls, thereby impacting their competitive advantage in the marketplace.

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Why Every Small Business Needs CRM Software ... Right Now

Posted by BigContacts on Fri, August 21, 2015 @ 11:00 AM

If you are still unsure about choosing and using a CRM software solution, it is time to make a decision for the good of your business today. Regardless of the prevalence of the myth that CRM is not for small businesses, it actually includes functionality that may be precisely what your small business needs. Why can that be said? Why does every small business need CRM software?

Consider a few scenarios and see if they sound at all familiar.

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Organizing Your Business to Optimize Growth With CRM Software

Posted by BigContacts on Thu, August 20, 2015 @ 01:00 PM

The key to success for any business rests on three essential factors. The first, of course, is that you must find a product or service that people want. Secondly, you must market that product or service in such a way that your target audience will find and purchase it. And thirdly, you must provide such superior service throughout the process that your customers and employees are satisfied by the entire experience. This sounds simple enough, right? Then why is it so difficult to achieve these objectives?

The answer lies largely in how organized your business processes are. You can have the best product in the world and fail to market it for success. Or you can have the greatest marketing strategy ever, but if your customer service standards are lacking, your business will ultimately fail.

Since that is the case, what can you do to streamline your processes? How can you address these issues and organize your business with CRM software? Does implementation of CRM software truly provide results in all three essential components to business success?

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Using Sales Automation for Small Business To Prevent Staff Burnout

Posted by BigContacts on Wed, August 19, 2015 @ 11:42 AM

No doubt you have seen it happen before. A once productive sales person loses focus, goes into a sales slump, and hits a professional wall. For a small business, sales burnout can cause a cascading series of disappointing sales figures, seriously missed projections and plummeting profits.

The good news is that there is something that can be done to help your sales staff avoid burnout. Small businesses utilizing sales automation software find success in warding off sales burnout. Why can that be said?

If you ask your sales force what the most discouraging part of their job is, you would likely hear that customer apathy is a large contributor to burnout. Sales people who feel forced to work with what they consider to be unqualified leads lose enthusiasm quickly. CRM software helps alleviate this problem in several ways.

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Manage Your Time & Get More Done Each Day with CRM Software

Posted by BigContacts on Mon, August 17, 2015 @ 02:38 PM

How many times a day do you look for missing contact information for a particular customer or have to check with other members of your sales staff to see if certain tasks have been performed on schedule? How much time do you spend in sales meetings where the main topic of conversation is where customers are in the sales funnel, who has been talking with which contact, and what was said during the customer interaction? You need access to this information, but these time-sucking activities can derail your ability to actively sell your product or service.

The trick is to find ways to work smarter, manage your time wisely, and get more done each day. With CRM software, you can make that happen. How can you leverage the tools that CRM offers to make you a lean, mean selling machine and still get you home in time for dinner?

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How CRM Software Can Complete Your Email Marketing

Posted by BigContacts on Fri, August 14, 2015 @ 01:30 PM

The secret is out of the bag: if your company is to be successful in the digital realm at any level, you need to take advantage of email marketing opportunities. Even in the midst of PPC, social media and SEO, email marketing remains the single most effective digital marketing tool, combining a low degree of difficulty in terms of setup with a high return on investment. In light of these findings, it should come as no surprise that no less than 73 percent of all marketers find email marketing to be at the core of their business.

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