3 Tips to Improve Customer Retention Across the Board

Posted by BigContacts on Tue, March 14, 2017 @ 01:00 PM

Customer retention isn't just about bringing customers back. It's also about keeping them away from competitors. To keep your customer service from growing stale, try out these techniques: 

Use chatbots to deal with minor complaints 

If you give customers multiple options to contact your business, then it will get difficult to deal with all the complaints. Rather than telling them to contact a separate department, you should attend to the issue on the same platform. 

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5 tips to consistently closing the deal: instill a sense of trust and build rapport with your clients

Posted by BigContacts on Tue, March 7, 2017 @ 04:00 PM

Making the sale isn't always about having the best quality product, at the best price. 

Sure, some buyers are concerned only with their bottom line, and are just hunting for one-time deals, but many are hungry to cultivate relationships with sellers, or brands, and find companies with whom they feel comfortable doing business time and time again. 

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How to Build a Lead Infrastructure and Grow Your Small Business With Email Marketing

Posted by BigContacts on Tue, February 28, 2017 @ 08:14 AM

Email marketing remains one of the most effective and least complex digital channels for businesses of any size. So naturally, small businesses look for the tool to help them grow and expand their customer base.

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Categories: Email Marketing, Sales

4 Lead Nurturing Tips to Close More Sales

Posted by BigContacts on Tue, February 14, 2017 @ 01:15 PM

Lead nurturing can only get better through a process of trial-and-error. You have to find out what works specifically for your business in order to close more sales. In many ways, it's a process of throwing different things at the wall and seeing what sticks. With that being said, here are a few lead nurturing tips that have been met with success. 

More collaboration 

Lead nurturing requires synergy within a company. You can't advance prospects in the buying process if your sales representatives contradict your marketing campaign. 

Although many businesses are still playing catch up in this respect, we expect the bar to rise even higher. According to this Mashable article, businesses will need to collaborate more to close more sales: 

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5 Ways to Save Time and Money by Implementing CRM software

Posted by BigContacts on Tue, February 7, 2017 @ 02:00 PM

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Categories: CRM

How Well Can You Grow Your Business with Email Marketing?

Posted by BigContacts on Tue, January 31, 2017 @ 10:28 AM

What are the limitations of email marketing in regard to growing a business? Most business owners and marketers don't understand just how far a newsletter can take you. In this blog, we'll explain how you can grow your company solely with emails: 

Increase customer loyalty

Buying a product online isn't the same as going to a store. Yes, it's more convenient for consumers, but the entire process is lacking a personal element. 

Some businesses don't make up for this in their online marketing campaigns. But, according to a recent Business 2 Community article, you can increase customer loyalty by sending transactional emails after online purchases: 

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How the Right Metrics Can Improve Customer Retention

Posted by BigContacts on Thu, January 12, 2017 @ 08:31 AM

We won't deny it: it's tempting to consider the success of your marketing and business success through lenses that focus on customer acquisition. The amount of new customers per month, along with other metrics such as lead conversion rates, gives you a great idea about your growing business and what you can do to accelerate that growth.

Unfortunately, while these metrics are undoubtedly important, they may not be enough if you're looking to accurately estimate the success of your business, for one simple reason: retention. None of them actually measure how easily you keep current customers on board, which is a core component of any business success

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Categories: Customer Retention

How to Improve Customer Retention and Increase Profits

Posted by BigContacts on Wed, January 4, 2017 @ 02:07 PM

A recent Small Business Trends article contains the following statistics in relation to customer retention:

"The probability of selling to an existing customer is 60-70 percent. The probability of selling to a new prospect is 5-20 percent. 80 percent of your future profits will come from just 20 percent of your existing customers."

The first states that the likelihood of selling to an existing customer is much higher than that of selling to a new customer. Moreover, the majority of your profits will come from those sales. 

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Categories: Customer Retention

Using Voice of Customer to Improve Customers Retention Beats Ordinary Customer Surveys

Posted by BigContacts on Wed, December 28, 2016 @ 11:30 AM


How many times a day when you're online does a site ask you to fill out a customer survey? And how many times do you actually complete it?

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4 Slight Changes to Help You Close More Sales

Posted by BigContacts on Tue, December 27, 2016 @ 04:07 PM

Sometimes you need a completely new strategy to close more sales, and sometimes you just need a few small tweaks. In this blog, we'll go over some simple techniques that can help you increase your conversion rate. 

Timing is everything 

So you've got a new lead. Now what? Experience and studies show that you should strike while the iron's hot. The quicker you contact the prospective customer, the more likely you'll convert them. 

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Categories: Sales