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Clients say it Best...

I purchased your program last month. I have to take the time to write and let you know what an amazing job you have done in putting this program together.

Every day I laugh thinking... this is beautiful...why didn't I do this sooner! It has inspired me to work harder, do a better job of managing my clients, and in finding new business. I look forward to opening this program each day.

So a BIG THANK YOU TO BIGCONTACTS for a job well done!!! Please pass this along to all that have put their hard work into developing this program.

Michael S.
 
Los Angeles, CA
Insurance, Financial Planning
The support at BigContacts is far superior to any other web service I have used, including SalesForce.com. Not only are they friendly and professional, their response time has been amazing.

Ray T.
Vancouver, BC
Business Consultant

  Overall, Big Contacts is the best solution I have found in many years. You can use it at a basic level or enhanced to meet your needs. Beginning users need not fear - it will be surprisingly easy to use. Advanced users can feel comfortable that it can meet your comprehensive requirements. The value in this product is excellent.

Lisa M.
Chandler, AZ
Accounting-Business Consultant

Big Contacts has made us better. I have been a user of Big Contacts coming up on two years (July 2008). And though it took real effort for me to break-away from a stand alone version of ACT, I'm glad I've made the move to a web-based CRM...

Daniel M.
Salt Lake City, UT
Mortgage Broker

We love Big Contacts. Easy to use, economical and provides everything we need to schedule follow-ups and communicate with customers. Auto-pilot campaigns allow us to stay in touch with clients behind the scenes, and email templates provide me with a way to ensure my sales people are sending effective and professional communication in an incredibly time-efficient fashion. Before finding Big Contacts, we looked at virtually every contact management system we could find and had just about given up because we didn't like any of them. Our IT dept was going to have to build one in-house. Big Contacts is what we'd have built if we'd done it ourselves, only much better

Brian G.
San Diego, CA
Sports Coaching Services
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BigContacts Product News

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How web based CRM can put your business in the top 10%

  
  
  
  
  
  
FIND
At the beginning of the customer lifecycle, there are various methods you may be using to find qualified prospects. Identifying them is an essential first step, whether you purchase a list of prospects, get their names at a trade show, use social media to attract leads (blogs, twitter, Facebook, LinkedIn, etc.), or capture them directly from your website using a Web form.

The buzzword for this today is “lead generation.” Times have changed, and it has become much less productive to take the same approaches for lead generation that have worked in the past.

The numbers show that response rates aren’t what they used to be, whether you use an unfocused direct mail campaign, generic email blasts, or a good old-fashioned telemarketing campaign. It is easy to spend a lot of time and money on things that worked in the past but don’t work today. 

A full discussion on lead generation is beyond the scope of this article, but it is important to consider a few of the basics as we look at the customer lifecycle. 

Before you jump into a full-fledged lead generation program, it helps to create a plan. Here are some essential questions to help you define the best approach for your business: 

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  • What is the profile of your ideal customer?
     
  • How would you identify your target market(s)?
     
  • What are the needs of this target market?
     
  • What is the content of your marketing message?
     
  • What media do you plan to use in your marketing plan?
     
  • What activity and revenue goals will you use to measure success?
     
  • What system will you use to track the leads that you generate?
     
  • What lead nurturing plan do you have to handle leads not ready to buy today?
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A successful lead generation program is an essential element of any company and will ensure your long-term success.
CONVERT 
“Don’t spend so much time trying to choose the perfect opportunity,” Michael Dell said, “that you miss the right opportunity.” The goal of any business is to convert as many of the right prospects as possible into paying customers. The more organized and efficient you are in this phase, the more prospects you can effectively move through your sales process so they become customers. 

You must be both efficient and persistent in the sales process. Every time I look at a broad set of sales statistics, I am reminded that winning in this stage of the customer lifecycle is not possible without a heavy dose of persistence. You could have the best product and a great value proposition and message, but unless you generate enough “touches” with your prospects, you won’t reach the conversion rates you need to succeed. These touches include actually asking for the order. 

It’s estimated that only 19% of sales close in the first four contacts or touches. The remaining 81% close on or after the fifth one. Many businesses I speak to know this, yet few have a plan in place to ensure they are “showing up to the party” often enough to give themselves a chance to break out of the 19% bracket. 

According to Dartnell Corp., 90% of businesses follow up with their prospects four times or fewer, and only 10% follow up 5 times or more. It doesn’t take a math wizard to figure out who is getting most of the business. Don’t waste all that time and effort on the front end and stop short of the finish line. 

Be sure to get in those 5 or more touches and contacts with your prospects. The only way to ensure success in this area is to have a centralized database that can automate some of these required touches, track the notes and history of interactions with the prospect, and assign tasks at the appropriate time to ensure the sales rep can be visible at the right times to help move the sales process forward to closure. 

The more prospects a sales rep must juggle to reach goals, the more precious this commodity of time becomes.

Comments

Web based CRM software enhance easy accessibility of data on real time basis,which ensure the business to take quick decision on right time.
Posted @ Wednesday, July 04, 2012 9:01 AM by Engagedots CRM
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