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I purchased your program last month. I have to take the time to write and let you know what an amazing job you have done in putting this program together.

Every day I laugh thinking... this is beautiful...why didn't I do this sooner! It has inspired me to work harder, do a better job of managing my clients, and in finding new business. I look forward to opening this program each day.

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  Overall, Big Contacts is the best solution I have found in many years. You can use it at a basic level or enhanced to meet your needs. Beginning users need not fear - it will be surprisingly easy to use. Advanced users can feel comfortable that it can meet your comprehensive requirements. The value in this product is excellent.

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Chandler, AZ
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Big Contacts has made us better. I have been a user of Big Contacts coming up on two years (July 2008). And though it took real effort for me to break-away from a stand alone version of ACT, I'm glad I've made the move to a web-based CRM...

Daniel M.
Salt Lake City, UT
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We love Big Contacts. Easy to use, economical and provides everything we need to schedule follow-ups and communicate with customers. Auto-pilot campaigns allow us to stay in touch with clients behind the scenes, and email templates provide me with a way to ensure my sales people are sending effective and professional communication in an incredibly time-efficient fashion. Before finding Big Contacts, we looked at virtually every contact management system we could find and had just about given up because we didn't like any of them. Our IT dept was going to have to build one in-house. Big Contacts is what we'd have built if we'd done it ourselves, only much better

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San Diego, CA
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Adopting New Technology - Web Based CRM Software


The technology adoption lifecycle is a sociological model, originally developed by Joe M. Bohlen and George M. Beal in 1957 at Iowa State College.[1] Its purpose was to track the purchase patterns of hybrid seed corn by farmers. Approximately six years later Everett Rogers broadened the use of this model in his book, Diffusion of Innovations.

The technology adoption life cycle model describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups. The process of adoption over time is typically illustrated as a classical normal distribution or "bell curve." The model indicates that the first group of people to use a new product is called "innovators," followed by "early adopters." Next come the early and late majority, and the last group to eventually adopt a product are called "laggards."

Source: Wikipedia

Technology adoption lifecycle

When does your company typically adopt a new technology?

If you’re an Early Adopter, you are willing to take calculated risks and place bets on new technology. This approach can prove to be very beneficial if you focus on software that is core to the operation of your business and is something that you feel can be a competitive differentiator. The ideal scenario for small business with limited resources is to find technologies that can be tested with low up-front costs. The evolution of the Saas model of software deployment has made it more feasible than ever before to take the approach of the Early Adopter in an effort to get a jump on the competition.

Small Business is more nimble

Cheryl Currid, president of Currid and Company, a Houston-based IT consultancy, was quoted as saying “SMBs usually take the lead in adopting new technologies simply because there are not many management layers to slow down decision making.”  Some SMB owners, Currid pointed out, are very technology-savvy, see the immediate benefit in a technology, and are able to move quickly to adopt it.

In fact, Currid added, early adopters can win big with customer service applications, as long as they use the technology as a business tool and don't simply become enamored of it for its own sake. On the other hand, Currid warned, as time goes on late adopters will risk losing customers because they can't keep up with competitors. But, if it has a loyal customer base, a late adopter can sometimes get away without offering a new technology, Currid added.

Challenge: Gaining quick adoption within your company

The successful implementation of your new technology is ultimately determined by end-user acceptance. The best technology is doomed to fail unless end users use it.

How do you implement a new technology in your business, with as little cost as possible, and realize widespread adoption as quickly as possible?

Most technology that is robust enough to deliver meaningful solutions for your business is also difficult to learn. Couple this learning curve, with short attention spans and little spare time, and you have a formula for another application headed to the graveyard.

At Big Contacts we have worked very hard to address all of these challenges.

  • We have developed a Web Based CRM Software solution that will deliver the low cost implementation and maintenance of a Saas platform.
  • We have developed a very robust platform that can make a real impact in the way you manage your business.
  • We made this platform very intuitive and easy to use.

Couple all of this with an entire set of training videos that demonstrate every feature within our system, our ongoing “Best Practices” web demonstrations, and you have a platform that you can get up and running in your business very quickly, with low cost and ahead of your competition!


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